Think people first
That’s my motto as a professional coach, storyteller, and a “grower” of brands and people. I'm a certified executive coach backed by 20 years of brand, marketing, and strategic content creation experience.
Since 2005, I’ve told the stories of countless Finnish brands including Tuxera, Nokia, Microsoft, Fiskars, and many others. And now I coach people – helping them discover, explore, and transform their personal narratives.
About Sagan
Two decades of brand and marketing communications experience
I’ve worn many hats over the years – all with communicating with people at the heart. As a brand and marketing communications leader, I'm a healthy combination of democratic, charismatic, and situational. I like trial and error, embracing failure as part of growth, and developing the vision. I’ve planned, written, scripted, created, and promoted marketing and technical content for online, apps, games, videos, email, and print. From B2B to consumer marketing, I’ve created and produced content for many different audiences. What excites me most in these roles is working closely with other driven creative minds to plan, make, and promote content for people to enjoy or learn something from.
Certified Leadership Coach – Balance-focused Business Coach – Compassion-focused Life Coach
I thrive when people around me realize their own successes, which is why I initially got the bug for coaching. As a coach – my goal is to provide a safe space for exploring your values, clarifying your goals, and developing the courage to act on what truly matters to you. My top 5 character strengths are love, curiosity, leadership, kindness, and bravery. I strive to use these in a balanced way to be the best-possible thinking partner for you. My priorities are to be present, listen actively and empathetically, and ask the right type of questions to evoke new insights about yourself and your situations. I'm a Certified Professional Executive Coach through the Henley School of Business (University of Reading, UK), EMCC (European Mentoring and Coaching Council) EIA Accredited Coach Practitioner, and member coach of ICF (International Coaching Federation.
How I can help you
Brand, communications, and marketing
– Marketing and creative leadership
– Brand and marketing strategy
– Strategic storytelling and brand narrative
– Content strategy and content marketing
– Creative concepting for campaigns
– Copywriting for websites, blogging, social media, search, and more
– Press releases and media outreach
Coaching and leadership development
– Executive, leadership, business, and life coaching
– Leadership and marketing training
– Leadership development
– Internal communications consulting
– Personal branding for executives, founders, and board members
– Executive ghostwriter
– Presentations, keynotes, and speech writing consulting