Blogging
Blogging helps you establish that you’re an expert at what you do. Maintaining a blog also makes it easier for people to find your website – especially if you use targeted keywords people are searching for. Each time you post something new, it’s a signal to the search engines that says "Hey, we’re here and we’re alive. Bring people to us."
I have been editor-in-chief of B2B company blogs including Tenfour (copy and design agency) and Tuxera (software). These roles included planning topics according to the brand’s content strategy, keeping an editorial calendar, writing posts, ghostwriting for others, supporting other writers, editing, and preparing and publishing the posts in the CMS.