Blogging helps you establish that you’re an expert at what you do. Maintaining a blog also makes it easier for people to find your website – especially if you use targeted keywords people are searching for. Each time you post something new, it’s a signal to the search engines that says "Hey, we’re here and we’re alive. Bring people to us."
I have been editor-in-chief of B2B company blogs including Tenfour (copy and design agency) and Tuxera (software). These roles included planning topics according to the brand’s content strategy, keeping an editorial calendar, writing posts, ghostwriting for others, supporting other writers, editing, and preparing and publishing the posts in the CMS.
I write a lot of my own posts as well as ghostwriting for many others: https://www.tuxera.com/blog
Some of my favorite and best performing blog posts:
Autonomous and ADAS test cars produce over 11 TB of data per day
Automotive data storage and handling—now, the future, the challenges, and the risks
Connected cars literally take us close to the edge
A brief history of in-vehicle infotainment and car data storage
https://www.tuxera.com/blog/a-brief-history-of-in-vehicle-infotainment-how-tuxera-fits-in/
The Tenfour blog is now defunct. But I copied some of my favorite pieces on copywriting in my blog.