I’ve written for countless websites since 2007, geared for both consumers (B2C) and businesses (B2B) in a variety of industries. Steering away from tired cliches is something I take pride in, and I don’t settle for “blah-blah” and jargon when it comes to selling your products and services. I spend time thinking on your products from different angles to craft fresh, engaging copy written for humans. But I also pay attention to keyword placement and frequency. I follow SEO blogs like MOZ, and keep track of on-page (and backend) factors that affect search.
My favorite websites to write for are consumer electronics or software companies. I feel deep personal satisfaction from writing about difficult or “boring” technical details in ways that people can really relate to.
Below are some copy samples from landing pages I’ve written.