Whitepapers are a staple to B2B content marketing. They should be educational, leaving the reader feeling smarter about how they can solve a problem. Perhaps solving that problem is with a product or service, but the promotion of that service or product in the whitepaper should be as subtle as possible.
I’ve interviewed experts and also done scholarly research to create whitepapers for various industries and for different audiences. Here you’ll find some selected samples of the whitepapers I’ve written.
At Tuxera, we wanted to educate our customers on how file systems can impact the speed at which data is stored into the flash memory inside cars. Storage performance is a big concern in an era where terabytes of data are being to make autonomous driving happen.
This is a whitepaper I wrote for a genetics company. The intent was to educate medical professionals on how DNA testing is performed in their laboratory using their patented sequencing process.
Blueprint Genetics does genetic testing for medical professionals. To help educate their clients about the results of the genetic tests, they asked me to write a guide.