Creative and campaign copy
People are naturally curious. Sparking that curiosity with a little sprinkle of creative copy and a good design concept goes a long way. Even very technical products or strictly B2B companies need creative fuel to ignite interest and engagement from relevant audiences.
Coming up with creative copy for tech and B2B campaigns is a challenge I truly enjoy!
Tuxera summer trainee recruitment campaign
The original brief for this campaign was to show that with Tuxera, university students could break from their traditional summer holiday plans and work at Tuxera instead. We wanted to show a contrast: summer with Tuxera or summer without, but keep the tone quite fun for the target audience.
Design by Jukka Malkamäki.
Universal takeover plan
A recruitment ad in a student guild magazine. It takes a special kind of nerd to work at a deep tech company like Tuxera. Plus, our company vision at the time was for our storage software to be embedded inside all devices. One could say our mission was akin to a universal takeover plan.
Design by Jukka Malkamäki.
Tuxera Ultra Fast Boot launch
Tuxera Ultra Fast Boot is a software optimization service that reduces the boot times of connected car systems.
The goal for this campaign was to run a teaser for the service that appealed to the desire to just jump into the car, start it up, and hit the road without having to wait precious seconds for the car infotainment and navigation systems to boot up. Thus, “Turbocharge your start time” as the leadoff copy and “Wait less. Drive more.” as the final result (shown below).
Tuxera Ultra Fast Boot launch
Compass Point West mobile game launch
I worked on the in-game texts and web texts for the breakthrough game for Next Games: Compass Point West. I also made the game tagline, which was used in all their launch campaigns and trailers.