A well-defined, documented content strategy helps marketing meet or exceed its goals. It is the centerpiece of an effective marketing plan.
When I came to Tuxera, the company didn’t have a documented content strategy. I created one with input from our marketing, sales, customer support, and product development teams. With a content strategy, Tuxera is now able to provide meaningful, cohesive, engaging, and sustainable content that attracts our target customers.
Below you can see excerpts from the content mission statement, which is part of the content strategy.