Building lasting relationships
I served as content creator and manager, and helped bring a fresh tone of voice, a new concept, and new content strategies to Nokia’s email marketing and CRM team. My responsibilities included planning, writing, and managing content for the monthly email newsletter, while working closely with our performance management team to write enticing email copy. I also actively sought out ways to improve opt-in visibility and cooperation with social media. Below are a few samples of some of the content blocks from some of the newsletters I worked on.